A sure way of becoming an indispensable part of a web or marketing team is to acquire – and be able to demonstrate – a working knowledge of e-commerce strategies. CIW E-Commerce Specialist allows you to do just that, studying online at your own pace and convenience.

This programme is a natural step from the CIW Web Foundations course, and therefore assumes candidates already have an understanding of the foundations of web technologies, along with the ambition to master e-commerce strategies and site design. They are likely to be working in one of the following sectors:

• Web Design
• Internet Consultancy
• Information Technology
• Marketing
• Web and Graphic Design
• Business from other sectors for which web technology is fundamental.

As the course progresses, candidates learn advanced methods for conducting business online, including the marketing and legal issues involved – plus the technologies and software which enable e-commerce specialists to excel in their work. All of this is ideal preparation for progressing your career to the next level.

Key learning points

• This courses teaches how to conduct business online and manage the technical issues associated with creating an e-commerce website.
• Through a range of fascinating, in-depth modules, learners will discover the similarities and differences between traditional and e-commerce, exploring e-commerce technologies up to a sophisticated level. Course content includes:
• E-commerce foundations
• Law and the Internet
• Web marketing goals
• Online product promotion
• Site usability
• Customer relationship management (CRM) and e-services
• Business-to-business frameworks
• E-commerce site creation packages – outsourcing
• E-commerce site creation software
• Site development software implementation
• E-commerce site development using commerce server
• Creating an online catalogue
• Inventory control and order processing
• Payment gateways
• E-service implementation and support
• Transaction and website security
• E-learning solutions
• Site management and performance testing

Advantages of this course

• Learners can transform their existing knowledge of web technology and become advanced users of e-commerce practices and site design.
• It is accessible for a wide range of professionals who already use the internet at work, from web Designers to IT Consultants, Marketers – and people in a wide range of other technology-focused businesses.
• The CIW E-Commerce Strategies and Practices course prepares candidates to take the CIW E-Commerce Specialist exam, which, if passed, leads to CIW E-Commerce Specialist certification.
• Candidates who also pass the CIW Web Design Specialist exam earn the advanced CIW Web Design Professional certification.
• Upon completion, learners will have a new, advanced set of career skills including:
• Designing and implementing commerce-driven websites
• Identifying customer needs
• Monitoring customer usage patterns
• Determining order processes and service after sales
• Considering how e-business solutions can increase sales.

CAREER INFORMATION

Salary range chart

Product Manager, e-Commerce (United Kingdom)

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